HSBC unveils first retail banking centre
HSBC today (20 January 2025) opens its inaugural Retail Banking Centre in Hong Kong West Kowloon Railway Station, enhancing its supports for wealth management and banking needs of personal customers travelling between mainland China and Hong Kong.
Strategically situated at one of the city’s busiest border gateways, the new 1,000 square-feet outlet operates seven days a week. It features automated teller machines (ATM) for handling cash and essential transactions, complemented by dedicated staff ready to provide non-cash banking services such as account opening, insurance, and wealth management services.
Janet Pang, Head of Distribution, Wealth and Personal Banking, Hong Kong, HSBC, says: “The growing economic integration between Mainland China and Hong Kong has resulted in a heightened demand for cross-boundary travel. In the first ten months of last year, high-speed rail patronage surpassed 21 million trips, exceeding the total number of trips recorded in all of 20231. This is an ideal moment to establish our presence at this prominent gateway, especially with the resumption of the multiple-entry Individual Visit Scheme for Shenzhen and enhanced connectivity between Hong Kong and other Mainland cities, particularly within the Greater Bay Area.”
HSBC serves over 6 million personal banking customers in Hong Kong and operates a global network across 60 countries and territories. The new centre is part of HSBC's commitment to serving its international clientele, including individuals who live, study, and work across multiple locations. The bank's forward-looking approach allows it to effectively anticipate and identify what matters most to its customers. By leveraging a unique integrated customer service strategy, the bank is well-equipped to meet the evolving wealth management and banking needs driven by changing customer lifestyles and habits.
In the first quarter of 2025, HSBC also plans to launch a flagship branch at Kai Tak Sports Park, a premier venue for major international events. This branch will provide convenient banking services to both the local community and global visitors.
The flagship Premier Elite Wealth Centre at HSBC's Main Building in Central will complete its renovation this March, coinciding with HSBC's 160th anniversary in Hong Kong. HSBC remains committed to serving the community by enhancing its omni-channel touchpoints, including physical branches, hotline and online instant support, mobile and online banking, and a comprehensive ATM network throughout the city. To stay ahead of customer needs, HSBC will continue to equip its talent with essential future skills for the next era of banking services.
Customers increasingly expect around-the-clock access to banking services. In response, HSBC is doubling down on its omni-channel strategy, with a strong emphasis on digital channels. A key aspect of this approach is the bank’s commitment to promoting the adoption of digital banking services among elderly and vulnerable customers. To support these customers, HSBC hosts different workshops focusing on mobile banking, cybersecurity, and fraud awareness. Notably, as of Q3 2024, the HSBC HK Mobile Banking App experienced a 20 per cent annual growth in active users aged 50 and above, highlighting the growing engagement of this demographic with digital banking services.
Janet Pang (in red jacket), Head of Distribution, Wealth and Personal Banking, Hong Kong, HSBC, hosted the opening ceremony of HSBC’s first Retail Banking Centre at West Kowloon Railway Station with other executives.
Note to editors:
- Source: HKSAR press release 11 Dec 2024
https://www.info.gov.hk/gia/general/202412/11/P2024121100219.htm?fontSize=1
The Hongkong and Shanghai Banking Corporation Limited
The Hongkong and Shanghai Banking Corporation Limited is the founding member of the HSBC Group. HSBC serves customers worldwide from offices in 60 countries and territories. With assets of US$3,099bn at 30 September 2024, HSBC is one of the world’s largest banking and financial services organisations.